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Dewar's Blended Scotch Whisky
Dewar's is a Blended Scotch Whisky with a beautiful story, partly due to the adventures of Tommy Dewar. It was his brilliant marketing that made Dewar's one of the most popular whiskies in the world. Nowadays, this is still the case, from the accessible and flavorfulWhite Labelto the exclusiveDewar's 30 Year Old. Meet the whisky from this Scottish family now. Order one of their beautiful expressions in our webshop afterwards.
All Dewar's Whisky:
John Dewar & Sons
The story of Dewar's begins in 1805, with the birth of founder John Dewar. It is not exactly known when John started blending whiskies. He never had his own distillery but bought various whiskies and made his own popular product out of them. That proved very profitable: when he died in 1880, his children received an inheritance of 35,000 pounds. Converted to today's money, that amounts to about 2 million pounds.
John's son Tommy turned his father's (relatively) modest company into a global success. He was only 16 when his father died. Five years later, he traveled to London. There he spent two years building a network. By 1890 he had secured a number of nice contracts, but his biggest scoop came a year later.
In 1891, Tommy received a letter from the American millionaire Andrew Carnegie, asking if a cask of Scotch whisky could be sent to the then President of the United States. This generated so much publicity that orders started pouring in from America.
Dewar's White Label
Dewar's most famous and popular whisky is White Label. This blend is the brainchild of master blender A.J. Cammeron and first appeared on the market in 1899. The heart of White Label (and actually all of Dewar's whiskies) is formed by single malt from Aberfeldy. This distillery was founded in the late 19th century by John Dewar, the brother of Tommy.
White Label has been the best-selling Scotch whisky in the United States for many years, partly thanks to that stunt by Tommy Dewar. Even Johnnie Walker is not sold as much in America as Dewar's.
Buy Dewar's Blended Scotch Whisky online
Nowadays, Dewar's range has expanded enormously. The White Label has many siblings, such as a 15-year-old and 18-year-old edition. And there are even much older ones: you can make it as exclusive and crazy as you want.
Browse calmly through our webshop. We have something nice to say about every Dewar's product. Moreover, we also have a beautiful gift wrap if you're looking for a present. Have you made a choice? Then place your order easily.
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