This whisky was first produced in 1951. The brand was known at the time as 'Black Label', but after the first batch was sampled by Jack Napier, it was changed to Black Velvet. The Whisky is known for its velvety smooth taste. Black Velvet has been producing the 'Reserve' since 1991; an 8-year-old Whisky made by mixing the Rye of both aged and non-aged corn after which the mixture matures for 8 years, giving it a nutty and spicy character.
