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Produced by the Nolet family in Schiedam. In the 80s, Carel Nolet realized that he could not get the Americans to drink his genever and he decided to bring his vodka to San Francisco. He served it in the pub where all the bartenders went to have a drink after work. A smart move because Ketel One Vodka is now the number 1 in the United States. An exceptional product, to taste both crisp and soft on finish.